Virgin Hotels Social Media
 Opening a hotel in the summer of 2020 was no easy feat. To safely encourage travel to Virgin Hotels Nashville in the time of COVID-19, we launched a campaign aimed at locals. Turns out, lots of people want to “Be the First.”
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 On day one, Virgin Hotels let us know two things: they’re based in America, but they still want their brand voice to be as cheeky as the global Virgin brand.   Number two:  be cheeky, not tacky.
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